GCDS Taps Nicola Peltz Beckham for SS23
Wednesday Addams meets Paris Hilton.
GCDS just released its Spring/Summer 2023 campaign, and it’s just as vibrant and whimsical as you’d expect it to be.
The star of the show this season is Nicola Peltz Beckham, exuding Hollywood-esque glamor in all the right ways. Shot in Los Angeles and lensed by Zhong Lin, the campaign sees Peltz Beckham showcase some of the brand’s most enticing styles against a Gothic-inspired backdrop.
Breathing new life into the classic LBD, Peltz Beckham debuts the new, transparent Rider Pump silhouette alongside the Spongebob-themed pink slip dress and the brand’s must-have for the season: the vinyl Morso thigh-high boots. Elsewhere, the campaign spotlights GCDS’ Comma Bag and Comma Platforms, a true representation of the brand’s Italian-born craftsmanship and unique vision.
“Zhong Lin is a visionary. All it takes is one look and we get each other. Every time we work together, we create new, powerful and inspiring images,” says creative director Giuliano Calza, in a press release.
Take a look at the campaign above.
In other news, Tiffany & Co. and Nike announced their new line of shoe accessories.
