W 78 ST's Cloud Bags Are Celebrity-Approved and Sustainability-Driven
Worn and loved by Bella Hadid, Kourtney Kardashian and more.
W 78 ST is a Los Angeles-based and female-owned accessories bag label you should immediately add to your radar. Founded by Gabrielle La Mura and named after the street she grew up in, all pieces are handmade and, therefore, one of a kind. Definitely minimal at first glance; tailoring and sustainability are very much at the core of the designs.
The label’s signature cloud range offers a slouchy yet structured bag available in three different sizes (micro, mini and large) and materials that range from matte and metallic leather to up-cycled denim. As per La Mura, “The cloud bag is luxurious, but still playful tying itself into the W 78 ST essence of youthful elegance and having fun while looking sophisticated.”
The black version of the cloud bag is constructed using soft nappa lambskin leather sourced from Italy, while the other model is made from up-cycled American distressed denim. All silhouettes are filled with 100% recycled down, which creates the characteristic soft, crescent shape. The cloud bags can either be hand or should-held and feature a durable lining.
The puffy, pillow-like look of the bags has already been celebrity-approved by Bella Hadid, Kourtney Kardashian, Christine Quinn and more. W 78 ST also collaborated recently with Frankies Bikinis and Wildflower Cases to create a custom cloud model bag.
Take a closer look at the staple in the gallery above. The cloud bag by W 78 ST is available to purchase from their website, with prices ranging from $270 to $470 USD.
