adidas Originals "Home of Classics" Celebrates LATAM Creators
Spotlighting tastemakers in the brand’s iconic silhouettes.
For its Home of Classics Spring/Summer 2023 campaign, adidas has teamed up with a club of innovative Latin American creatives, honoring the power of community and heritage.
Musician Mar Mejia, DJ Pablito Pesadilla, fashion photographer Juan Moore and content creator Percy Pls join the iconic footwear brand to represent its classic silhouettes, including the familiar Stan Smith, the Superstar and Forum. Merija effortlessly models the Forum, mirroring its timeless shape as the artist chose the shoe based on its long-standing history.
Meanwhile, the blue adidas Gazelle belong to Moore, evoking a playful and energetic aesthetic. Percy Pls, who routinely subverts gender norms with ease, opted for the platform Stan Smith, putting their own spin on a classic. Pesadilla naturally dons the Superstar, matching the sneakers high-octane spirit with his innate star power.
Take a closer glance at adidas Home of Classics Spring/Summer 2023 campaign on Hypebeast Latin America’s Instagram.
