Rouje and XULY.Bët Come Together for a Special Solidarity Capsule
In support of La Maison des femmes, an organization helping women who are victims of violence.
Jeanne Damas’ Rouje and iconic upcycling label XULY.Bët, created by Lamine Kouyaté, have joined forces for a very special solidarity capsule collection. The initiative aims to support La Maison des Femmes, a facility providing care and support to women who have experienced violence and of which Damas has been the ambassador since 2021. All profits from the collection will be donated to this important cause.
The line-up features three versatile pieces, a dress, a skirt and a top, available in two prints alongside a graphic unisex t-shirt. The garments blend the aesthetics of both brands, with XULY.Bët’s archive-inspired stretch lycra pieces reinterpreted in Rouje’s signature style. Each piece, made in Paris in a limited run, can be worn in multiple ways, allowing for endless mix-and-match possibilities.
Actors Emmanuelle Béart, Finnegan Oldfield, Nadia Tereszkiewicz, Alma Jodorowsky, Vassili Schneider. Guslagie Malanda, designer Nix Lecourt Mansion, musicians Inna Modja and Ichon, writer Camille Aumont Carnel, painter Inès Longevial, as well as muses such as Suzi de Givenchy and Kristina de Coninck, posed for exclusive portraits by Damas herself to generate support and raise awareness for the cause.
The Rouje and XULY.Bët’s collaboration launches June 28 and will be available online and in the newly opened Rouje London store.
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