Chowa Is the New Cool-Kids-Only Label Merging Japanese Craft With Modern Culture
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Emerging conceptual brand Chowa has just unveiled its first-ever collection. The New York-based label seamlessly merges century-old Japanese handcraft with contemporary culture, bringing people, ideas, experiences and products together.
Presented during Men’s Paris Fashion Week, the debut launch beautifully merged fashion and art, a notion that will be further explored in upcoming releases. Named Item #001, “Frames of Reference,” this debut collection highlights the 400-year-old tradition of crafting Kiri-Bako style boxes, which stands as a core value of the imprint.
At the heart of the release is a 640-page book, designed as a stylized flip book, showcasing the masters behind the intricate process. This narrative intertwines with the abstract natural environment of the Paulownia forest near the factory in Fukuyama.
Alongside the launch of “Frames of Reference,” Chowa introduces its evergreen product, “The Standard Chowa Box Line,” which encompasses a range of sizes of Kiri-Bako boxes. Complementing the essence of the containers are The Chowa Bandana, The Chowa Team Tote and The Chowa Team Tee, all available to purchase.
With prices ranging from $35-125 USD, Chowa’s Item #001, “Frames of Reference,” and “The Standard Chowa Box Line” are exclusively available online. Immerse yourself in the limited-run offerings by exploring the gallery above.