Madhappy and ROXY Hit the Surf for Their Debut Collaboration
The ultimate West Coast link-up.
Summer isn’t over yet, baes, because the biggest West Coast collaboration of the year has officially arrived. Los Angeles-born streetwear favorite Madhappy has teamed up with iconic surf label ROXY for a debut collection that beautifully captures the sun-drenched, carefree spirit of California.
Rooted in a shared coastal heritage, the drop reinterprets ROXY’s nostalgic ’90s silhouettes through Madhappy’s signature optimistic lens. The cozy-yet-cool lineup features everything from ultra-soft terry and knit pieces —including lounge pants, hoodies and cheeky micro shorts — to Y2K-style shrunken tees, cargos and casual polos.
Of course, it wouldn’t be a true ROXY link-up without swimwear. The collection introduces two custom prints, “Roxy Star” and “Sunset Stripe,” across classic triangle bikini tops, tie-side bottoms and retro swim shorts. To complete your dream beach aesthetic, the brands are also releasing must-have accessories, including a custom Hayden Shapes surfboard, a plush beach towel and the perfect summer trucker hat.
Lensed by photographer Laura Jane Coulson in Southern California, the warm, nostalgic campaign feels like a love letter to endless sunny afternoons and spontaneous adventures with friends.
The Madhappy x ROXY collection is available to purchase now on the Madhappy website and select retailers.
In other news, UNDERDAYS just launched a bra collection for the first time ever.
