Ruslan Baginskiy's New Summer Campaign Offers Evocative Portraits of a Mediterranean Summer
Titled “Face-To-Face With Summer.”
Ruslan Baginskiy has just unveiled its summer 2023 collection campaign, beautifully capturing the essence of the season. From warm sunrise pinks to soft pastels of pale moonlight, the images were shot on the beaches of Cadaquès, Spain, by an entire Ukrainian team, exuding the carefree spirit of a perfect Mediterranean beach day.
The brand’s inspiring editorial message, “Face-To-Face With Summer,” seeks to establish a personal connection with sunshine and boldness. Through intimate “Day-in-the-life” shots, the campaign serves as an invitation to experience the magic of summer up close.
At the heart of the collection is meticulously crafted headwear, reflecting Ruslan Baginskiy’s dedication to artisanal craftsmanship and natural materials. Proudly produced in Ukraine, the range includes fedora hats, cowboy hats, bucket hats, baker boy caps and sailor hats in knitted fabrics, cotton, straw and raffia, featuring timeless whites and beiges.
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- Ania Brudna
- Sveta Potomski