Sporty & Rich Opens First-Ever Physical Store in New York
Offering wellness treatments and a fully-fledged coffee and matcha bar.
Sporty & Rich just opened its first-ever physical store location in New York‘s SoHo and trust us, it does not disappoint.
Located in the former home of Dior Homme, the brand’s new site spans over 3,600 square feet and was conceptualized by co-creator Uli Wagner. With interiors designed by brand founder Emily Oberg, the new flagship location aims to translate the brand’s distinctively modern aesthetic into a physical space.
Alongside giving customers the chance to shop its extensive range of ready-to-wear and lifestyle products, the new store provides a 360 experience for its community, offering a selection of in-store wellness treatments. Elsewhere, the location boasts a fully-fledged cafe, stocking coffee, tea and matcha as well as pressed juices, smoothies and vitamin shots.
News of the store opening follows three successful collaborations for the brand, including its recent adidas Originals collection and partnerships with Lacoste and Hotel du Cap-Eden-Roc.
Take a closer look at the new location above, and head to the SoHo store to check it out for yourself.
In other news, GUESS just revisited its icon era.
