Beauty

YSL Beauty Dubbs Austin Butler as Its Newest Global Ambassador

Serving face for the brand’s newest men’s scent since 2017, “MYSLF.”

2,188 Hypes

YSL Beauty has tapped Austin Butler to be the newest face of the brand’s latest men’s fragrance, “MYSLF.”

The brand for men has always championed an array of cultural men to lead its fragrance campaigns with Lenny Kravitz being the most recent for the brand’s “Y” scent. “MYSLF” is the first new fragrance for YSL Beauty and features notes of orange blossom, patchouli heart, amber and tobacco — living up to the claims of the brand of the scent being “more than a fragrance,” and rather, “a statement scent.”

Stephan Bezy, International General Manager, YSL Beauty says in a press release: “In seeking out a figure to embody YSL Beauty’s vision of the new masculinity, there could have been no better choice for us than Austin Butler.

“MYSLF” pricing range from $89 USD to $148 USD and is available via YSL Beauty’s website.

 

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