The Industry Has Spoken, Nike Is Officially the World's Most Popular Sneaker Brand
After numerous collaborations with Martine Rose, AMBUSH, Drake and CLOT, are we even surprised?
Nike has just been dubbed the world’s most popular sneaker brand, after a recent industry report from market insights company Statista.
The data was gathered by the estimated global market share of the world’s most popular brands in 2022, of which Nike took on 18%, followed by its Jordan Brand counterpart which has 11%, with adidas in third place with 9% of the market.
News that Nike has come out on top is hardly surprising, given its countless repeat collaborations with the likes of Cactus Plant Flea Market, Billie Eilish, Corteiz, Martine Rose, AMBUSH, Drake’s Nocta, Stussy and CLOT, alongside special edition releases like The Powerpuff Girls x Nike SB Dunks and its ever-popular Panda Dunk.
Coming in fourth, Skecher and Vans tie, taking on 7% each of the market share, followed by Moonstar with 5% and New Balance and Converse taking on 4% of the market. The report aims to focus on versatile footwear brands within the realm of sneaker culture and as a result, excludes purely functional athletic footwear like running shoes, football shoes and tennis shoes. As a whole, the report suggests that the sneaker category is currently a $75 billion USD market, with its projected growth expected to hit nearly $100 billion USD in annual sales by the year 2028.
Will Nike continue to hold a majority share as the category continues to grow? It’s hard to tell, but we expect to see more and more sneaker brands changing their ways as a result.
In other footwear news, another Joe Freshgoods x New Balance collaboration is coming.