Fashion

HUGO Taps Bella Poarch for Fall/Winter 2023 Campaign

“Connecting style to sound.”

8,035 Hypes

HUGO Taps Bella Poarch for Fall/Winter 2023 Campaign

“Connecting style to sound.”

HUGO is going back to school with Gen Z as the brand has tapped young, emerging talent for its Fall/Winter 2023 campaign, encouraging others to #HUGOYourWay.

Viral singer Bella Poarch leads the pack, joining model Ashley Moore, Chase Hudson, Chiara Hovland, Lola Clark and William Ernult, flaunting HUGO’s ombré denim on their own Instagram and TikTok accounts. The star-studded cast resembles a cooler version of The Breakfast Club, commanding attention in a mélange of effortlessly cool clothing, comprised of bold patterns and flattering silhouettes.

Shearling-lined cognac leather trench coats and motorcycle jackets take center stage, while playful graffiti adorns hoodies. Casual tank tops are decorated with scribbled logos, accompanying crimson acid-washed iterations and punk plaid shirts. Grungy chains hang off of baggy matte black jeans, whereas indulgent crystal and chrome detailing elevate handbags. Branded bralettes and underwear round out the collection, enabling wearers to dress in HUGO from head to toe.

Take a look at the campaign in the gallery above.

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