Hugo Boss | Hypebae

Law Roach Makes Modelling Debut for BOSS Days After Retiring from Styling

Law Roach Makes Modelling Debut for BOSS Days After Retiring from Styling

And confirms that him and Zendaya are “forever.”

By Navi AhluwaliaMar 16, 2023

3,198 Hypes

BOSS Taps Gigi Hadid and Naomi Campbell for SS23

BOSS Taps Gigi Hadid and Naomi Campbell for SS23

Along with their younger selves.

By Navi AhluwaliaJan 26, 2023

2,684 Hypes

Diving Into Digital: Our Favorite Fashion NFT and Web3 Projects of Fall 2022

Diving Into Digital: Our Favorite Fashion NFT and Web3 Projects of Fall 2022

From Starbucks NFTs, to digital Build-A-Bears.

By Sofia de la CruzOct 24, 2022

6,332 Hypes

Hugo Boss Is Now Providing a Virtual Reality Try-On Service

Hugo Boss Is Now Providing a Virtual Reality Try-On Service

Users can virtually experiment with layering, tucking in and be able to see the transparency of garments.

By Navi AhluwaliaAug 5, 2022

4,727 Hypes

The Best Celebrity Style from Milan Fashion Week FW20

The Best Celebrity Style from Milan Fashion Week FW20

BLACKPINK’s Lisa, Tessa Thompson, Yara Shahidi and more.

By Alexandra PaulyFeb 24, 2020

23,033 Hypes