Fashion

Zaya Wade Puts Her Spin on PUMA's "FOREVER. CLASSIC." Campaign

Joining Caleb McLaughlin, Iris Apatow and the late Angus Cloud.

3,755 Hypes

Zaya Wade Puts Her Spin on PUMA's "FOREVER. CLASSIC." Campaign

Joining Caleb McLaughlin, Iris Apatow and the late Angus Cloud.

Continuing to make bold strides within the fashion industry, emerging model Zaya Wade stars in PUMA‘s “FOREVER. CLASSIC.” campaign.

Joining Stranger ThingsCaleb McLaughlin, Iris Apatow and the late Angus Cloud, Wade steps into her own, wearing a selection of the global sportswear brand’s timeless designs. The PUMA Suede Classic sneaker takes center stage among them, proving its ability to transcend fleeting trends. Modeled after the brand’s archives, the CA Pro commands attention with its sleek silhouette, joining the effortlessly cool Cali Dream. The retro-inspired T7 tracksuit also makes an appearance, uniting the campaign.

“Working with PUMA has been surreal since I’ve been a huge fan of the brand before I was in the fashion world,” Wade shares. “I’m grateful to be a part of the ‘Forever.Classic’ Campaign honoring their classic sneakers and the next generation of history makers. My favorite PUMA classic style would have to be a Suede Classic with a pop of color,” she adds.

Reflecting on her journey, she touches on the impact of her presence in an ever-changing industry, expressing, “It means that I get to highlight the good experiences of being a young trans girl, while also being able to help inspire other trans kids to live their life unapologetically.”

Take a look at the PUMA “FOREVER. CLASSIC.” campaign in the gallery above and shop the styles on the brand’s online store.

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