Pavise’s New "Pleasure Pack" Promotes Sunscreen and *Safe Seggs*
“Practice safe sun. Always wear protection.”
Pavise, a newly launched sunscreen brand, has recently introduced an innovative campaign called the “Pleasure Pack.”
The new SKU aims to raise awareness about the importance of wearing sunscreen by making a clever connection to safe sex practices. The “Pleasure Pack” consists of five sachets of Pavise’s hero SPF product, creatively designed to resemble an individually wrapped condom. Pavise cleverly emphasizes that using sun care products is a responsible way to protect oneself, just like using condoms.
“Pleasure Pack” features images of the sachets placed in wallets, back pockets of denim jeans and near lingerie. The accompanying taglines include “Experience the longest lasting protection. Ever.” and “Barely there. Ultra-thin. Maximum Protection.”
The $26 USD “Pleasure Pack” is officially available via Pavise’s website.
