Culture

Bourii's Newest Campaign Explores Ancient Ayurvedic Rituals Through Photography

Teaming up with Theo Gosselin and Maud Chalard to showcase their interpretation of the brand.

5,172 Hypes

Bourii's Newest Campaign Explores Ancient Ayurvedic Rituals Through Photography

Teaming up with Theo Gosselin and Maud Chalard to showcase their interpretation of the brand.

Botanical skincare brand Bourii just unveiled its new Fall/Winter 2023 campaign, teaming up with creative duo Theo Gosselin and Maud Chalard to showcase their own interpretation of the brand and its Ayurvedic practice through the lens of photography.

With a distinct focus on sensory experiences and ancient Ayurvedic rituals, Bourii aims to partner with like-minded individuals who share its design aesthetic, utilizing the many forms of art to convey its wellness message. As a result, the 10-part campaign plays on Gosselin’s cinematic photography and Chalard’s dreamy color palettes to create a photography series that encapsulates the feeling of freedom.

Exploring our relationship with nature through shared rituals, the campaign is accompanied by a series of rituals, created by Bourii founder Shirin van Lare, including breath work, hair oiling and massage. “In Ayurveda, the mind, body, spirit is seen as one integrated system. Looking at your body as a whole, we have developed products that treat you from head to toe and from within and out,” she explains in a press release.

Take a look at the campaign above and head to Bourii’s website to shop its latest products.

In other news, the Inkey List’s new plumping lip balm is already a cult-loved staple.

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