Events

New Balance Returns to Philadelphia With Sounds of an Icon Series for an Interactive Gallery and Workshops

Paying homage to the cult-classic 990 silhouette through an immersive gallery and creative workshops.

48,300 Hypes

New Balance Returns to Philadelphia With Sounds of an Icon Series for an Interactive Gallery and Workshops

Paying homage to the cult-classic 990 silhouette through an immersive gallery and creative workshops.

In honor of the New Balance 990’s lasting legacy within street culture across major East Coast cities, the footwear brand visited Philadelphia, Washington DC, and Baltimore this past summer to learn firsthand how the 990 became “the people’s sneaker” within these creative communities. The 990 transcends traditional footwear as it has become a symbol of community, as well as unbridled expression and experimentation.

New Balance is now continuing the Sounds of an Icon series — the project dives into the heritage behind the 990, painting a vivid picture of the creatively rich cities the shoe has influenced. Returning to Philadelphia — a passionate community that has embraced the 990 due to its stand-out style — New Balance has teamed up with Shannon Maldonado, Philly native and founder and creative director of conceptual space and platform, Yowie.

Maldonado grew up in Philadelphia’s South Street and was molded by the neighborhood’s contagious creative spirit and diverse residents. Bringing some of her own style and flair to the area she knows and loves, Maldonado opened up Yowie in 2016, further contributing to Philly’s flourishing creative scene. Fueling the City of Brotherly Love’s enthusiasm for the arts and the 990, Maldonado will continue her vision by overseeing an open-to-the-public white space gallery.

The gallery itself will include both static and interactive elements, such as community member quotes, audio stories, meaningful photos, and raw, tactile materials that highlight key locations in the city — including some of Maldonado’s must-visit attractions. Interactive maps will be scattered throughout the exhibition, pinpointing some of Maldonado’s favorite areas.

Visitors can add their touch to these maps as well by placing pins and notes next to their go-to spots, immersing themselves into the activation. New Balance will additionally display campaign photos and never-before-seen shots, bringing attendees behind the scenes of the Sounds of an Icon campaign.

The gallery will be on January 27, and following its unveiling, scheduled programming will take place, inviting locals into a safe space to express themselves openly. Events will include a private hands-on crocheting workshop with L’Reese, an open-to-the-public zine-making class with Many Fortunes, and a screen printing activation in collaboration with All Caps Studio where guests can select pre-made graphic designs to decorate tote bags with.

Sounds of an Icon Gallery — Huddle Philadelphia

​​338 Brown St, Philadelphia, PA 19123

RSVP Here

Read Full Article
Presented by New Balance
Share this article

What to Read Next

New Balance’s Sounds of an Icon Series Visits Baltimore for an Arts Workshop and Immersive Gallery Experience
Events

New Balance’s Sounds of an Icon Series Visits Baltimore for an Arts Workshop and Immersive Gallery Experience

Presented by New Balance
To honor the influence of the 990 sneaker, New Balance heads to Baltimore to invite the community in for an arts workshop and gallery, concluding the Sounds of an Icon series.

New Balance Wraps Up 'Sounds of an Icon' Series With Celebratory Events in Philadelphia, Washington, D.C. and Baltimore
Culture 

New Balance Wraps Up 'Sounds of an Icon' Series With Celebratory Events in Philadelphia, Washington, D.C. and Baltimore

Presented by New Balance
The three East Coast cities, pivotal in the 990’s rise in popularity, hosted immersive gallery exhibitions and creative workshops for locals.

New Balance’s Sounds of an Icon Series Brings the 990 to Life in Washington, D.C.
Footwear 

New Balance’s Sounds of an Icon Series Brings the 990 to Life in Washington, D.C.

Presented by New Balance
Celebrating the reign of the 990 silhouette in the city with a gallery showcase and panel discussion.


Take an Official Look at the Joe Freshgoods x New Balance 990v4 Collection
Footwear

Take an Official Look at the Joe Freshgoods x New Balance 990v4 Collection

Slated for release this month.

BLACKPINK's Jisoo Is Dyson's Newest Ambassador
Beauty

BLACKPINK's Jisoo Is Dyson's Newest Ambassador

Spotlighting the cult-loved Airwrap in her first campaign.

Give Your Skin a Winter Glow With Chanel's New LES BEIGES Collection
Beauty

Give Your Skin a Winter Glow With Chanel's New LES BEIGES Collection

For sun-kissed skin all year round.

David Koma's Pre-Fall 2024 Takes Inspiration from Socialites and Swans
Fashion

David Koma's Pre-Fall 2024 Takes Inspiration from Socialites and Swans

Influenced by the rise and fall of Truman Capote.

The Top 10 Movie Sex Scenes of All Time
Sex & Dating

The Top 10 Movie Sex Scenes of All Time

As told by your search bar.

Emma Stone Defends Her 'Poor Things' Sex Scene
Sex & Dating

Emma Stone Defends Her 'Poor Things' Sex Scene

“So much of this was about being true to Bella’s experience,” Stone said. ”It (sex) is obviously a huge part of her experience and her growth.”

Lana Del Rey Serves Mother in SKIMS' New Valentine's Day Campaign
Fashion

Lana Del Rey Serves Mother in SKIMS' New Valentine's Day Campaign

The Coachella queen is SKIMS’ latest muse.

Aries and Reebok Cast a Spell on the Classic Leather
Footwear

Aries and Reebok Cast a Spell on the Classic Leather

Magic lovers unite.

Escape to the Sea With Admiral's Volos FC 2024 Campaign
Fashion

Escape to the Sea With Admiral's Volos FC 2024 Campaign

Introducing Volos FC’s 2024 kit.

JJJJound and New Balance Unveil the Gorpiest 2002R Yet
Footwear

JJJJound and New Balance Unveil the Gorpiest 2002R Yet

The first of its kind to be crafted with GORE-TEX.

Swarovski and Converse Bedazzle the Iconic Chuck 70
Footwear

Swarovski and Converse Bedazzle the Iconic Chuck 70

Adorned with over 1,300 Swarovski crystals.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.