Fashion

RAYE Is Entering Her Fitness Era With H&M Move

We caught up with the record-breaking BRIT nominee to find out more.

4.5K

RAYE Is Entering Her Fitness Era With H&M Move

We caught up with the record-breaking BRIT nominee to find out more.

British singer-songwriter RAYE just made history and already, that’s not even the biggest part of her 2024. Alongside being nominated for seven BRIT awards this year (beating out the likes of Craig David, Robbie Williams and Gorillaz who previously held the title for most nominations), the soulful songstress is embarking on a new fitness journey with H&M Move.

Teaming up with the multi-national clothing company to create a new movement-inspired collection, RAYE also stars in the brand’s campaign, showcasing a slew of fashion-forward activewear designed to make you look and feel your best.

“When they approached me to be part of this campaign I was initially a bit confused because I’m not really giving fitness queen, but I liked that they just wanted me to be me,” the artist tells us. “They didn’t want me to pretend to be something I’m not, fitness and body wise and I really loved that,” she adds.

We caught up with the record-breaking BRIT Award nominee to find out more about her new collection with H&M Move, style inspiration and what the rest of 2024 holds.

Read on for the full interview.

raye music artist hm sportswear leggings sports bras

Tell us a bit about how the partnership with H&M came about. What is it you admire about the brand?
When they approached me to be part of this campaign I was initially a bit confused, because I’m not really giving fitness queen but I liked that they just wanted me to be me. They didn’t want me to pretend to be something I’m not, fitness and body wise and I really loved that. There’s no editing, it’s just raw and I think that’s really refreshing.

How involved were you in the creative process? What was it like?
I worked closely with the team at H&M Move on the creative and we’re all really pleased with how it turned out.

The collection is partly inspired by HIIT training and promises to make our new year, new us workouts all the more stylish — what’s your relationship with exercise like? What can you tell us about your workout routine?
I love training. I think that every person will be good at or struggle with different things. For instance, running isn’t for me but I love to box. I love hit training. I love high intensity, sweaty classes. There’s also a lot of things I haven’t tried. I also love to dance. To get in a room and move to music. That’s my thing.

As someone who travels the world performing for fans, we can imagine that keeping fit is pretty important to you. How do you balance it all?
I try hard to balance it all when we’re on the road. We all try and find classes as when we’re in different places. So if we’re gonna be in say Berlin tomorrow, we’ll go and find a spin class and go in the morning. We kind of just go with the flow.

raye music artist hm sportswear leggings sports bras

It’s been said that things like matching underwear and matching sports clothes can make all the difference when it comes to improving your confidence. How does style play a part in increasing confidence for you?
I think on those days when I leave the house with my hair messy and not making much effort, then maybe I feel a bit lower in confidence. But when you make an effort, from the little things to even the more time consuming things, I just think it’s good for you. You feel confident and you think ‘I look nice today’ and it’s nice to feel like that. It’s good to feel you’re happy with your presentation.

How would you describe your style?
When I’m on stage and as an artist, I really love the ’50s and ’60s. I love dresses, and big blow outs, that pin up girl look. For me not working, I’m very much a jumper and jeans kind of style. More on the casual side, comfortable. I think I’m kind of the opposite on and off stage.

Where does your fashion inspiration come from? Who do you look to?
My fashion inspiration comes from the ’30s, ’40s, ’50s and ’60s eras. I love the way the makeup and the hair used to be, and I love the way the girls used to dress. Some of my favourite singers are a big inspiration like Dinah Washington, Nina Simone, Etta and Ella.

Finally, what’s next for you — what are your goals for 2024?
My goals for 2024 are just to keep creating art I’m proud of and to enjoy myself as much as possible. We worked really hard in 2023 and I’m hoping 2024 we will continue to work hard, but also just stop to smell the flowers a bit more.

Head to the H&M website to check out the new collection.

Read Full Article
Text By
Share this article

What to Read Next

What Brings the Mob Wife, Clean Girl and Tomato Girl Trends Together?
Fashion

What Brings the Mob Wife, Clean Girl and Tomato Girl Trends Together?

Meet the women of color who are the real trendsetters.

Meet Kiki World, the Beauty Platform Democratizing Skincare
Beauty

Meet Kiki World, the Beauty Platform Democratizing Skincare

Bringing custom products “for you, by you” to a whole new level.

Is Polyamory in Its Flop Era? Experts Weigh In
Sex & Dating

Is Polyamory in Its Flop Era? Experts Weigh In

Match Group’s latest study dives into the true desires of Gen Z.

Elizaveta Porodina Captures Gentle Monster's 2024 Collection Campaign
Fashion

Elizaveta Porodina Captures Gentle Monster's 2024 Collection Campaign

Say hello to femme bodies and futuristic hues.

Unique Galentine’s Day Ideas for the Ladies in Your Life
Sex & Dating

Unique Galentine’s Day Ideas for the Ladies in Your Life

Shoutout to our true soulmates — our friends.

Jennifer Lopez Stuns in Valentine's Day Lingerie Collection
Sex & Dating

Jennifer Lopez Stuns in Valentine's Day Lingerie Collection

Here’s where you can cop the romantic set.

Madonna-Approved CRAVE Drops "Tease" Vibrator Ring
Sex & Dating

Madonna-Approved CRAVE Drops "Tease" Vibrator Ring

Meet, Tease.

Tory Burch and Humberto Leon Collaborate on New Concept Store
Fashion

Tory Burch and Humberto Leon Collaborate on New Concept Store

Featuring the works of animal photographer Walter Schels in Los Angeles.

Paloma Elsesser and Kim K Star in Balenciaga's Le City Campaign
Fashion

Paloma Elsesser and Kim K Star in Balenciaga's Le City Campaign

Closet chic.

Candy-Inspired Kicks Take Over the New Collection From grounds
Footwear

Candy-Inspired Kicks Take Over the New Collection From grounds

It’s time for “Dessert.”

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.