RAYE Hits the High Notes as Dyson's New Global Ambassador
With the campaign showing RAYE sporting its new OnTrac headphones.
Global superstar RAYE, known for incredible tracks like “Ice Cream Man,” “Moi” and “Worth It” has pretty much conquered the music scene. Now, the multi-talented artist is taking on a new role as the global ambassador for Dyson, a partnership that feels like a natural fit for someone so innovative and boundary-pushing.
“Musicians work tirelessly to create a very specific vision. From the frequency level, volume, timbre and texture, every single detail of a musical composition matters, to get to a place where you’re happy to hand it out to the world,” shares RAYE in a press release. “When I listen to music, I want to hear it in the most beautiful way. As an artist, I want people to listen to exactly what I signed off on and to experience my music as I envisioned it to be heard when I recorded it in the studio.”
In a new campaign video, RAYE takes us behind the scenes with Dyson’s OnTrac headphones, showcasing how they help her immerse herself in her music, experiment with melodies, and fine-tune her sound. These headphones create a sanctuary for her, offering a quiet escape that fosters pure artistic expression, free from distractions.
The new high-tech piece is a game-changer for music lovers, canceling up to 40dB of noise to create an almost perfect sound bubble. With an impressive 55 hours of battery life, even with Active noise cancellation on — they’re designed for long, uninterrupted creative or listening sessions.
The campaign launch is now available to watch on Dyson online. Click the gallery to see RAYE sporting Dyson’s latest OnTrac headphones.
In other headphones news, read about Kim Kardashian’s latest Beats collaboration.
