KATSEYE Has Been Announced as Global Ambassadors of Matrix
“Hair has always been such an energy changer when it comes to what our intentions are for performances or just everyday.”
Hair care brand Matrix has tapped global girl group KATSEYE to be brand ambassadors. Citing KATSEYE’s core principles of individuality and culture, the brand says the partnership is an attempt to further its mission of “All Hair Types. All Humans.”
After 40 years of hair innovation, Matrix is embarking on a new era influenced by the next generation of beauty lovers. The way KATSEYE uses hair to fully express themselves and amplify their signature choreographies make them a natural embodiment of the brand,” Matrix says in a press release. Harping on the distinct personalities and hair identities of each individual member, the group’s first campaign as ambassadors is a celebration of hair and movement.
Ahead, we speak to KATSEYE about joining forces with Matrix and the huge role hair plays in the group overall.
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On Being Global Brand Ambassadors of Matrix
As KATSEYE, being global ambassadors for Matrix feels deeply personal to us. We come from different parts of the world, and our differences are our strength. Matrix celebrates individuality and confidence, the same things we stand for as artists and as people. To us, this partnership isn’t just about beauty. It’s about encouraging everyone to embrace who they are, express themselves freely, and feel powerful doing it. That’s what being global truly means to us.
On the Importance of Hair
Hair is so important to us as a group, as we feel its what makes us most confident when performing. We love to use our hair when we dance and sing, especially on stage and it gives us so much confidence. Hair definitely plays a big role in our choreography.
We each love expressing ourselves and hair is one of the biggest ways we can do that. It was also a critical part of our training, a dance move in its own right. It has also become a signature that each of us can turn into whatever we want.
On Representing Different Hair Textures and Types
Our different hair textures really reflect the different cultures and backgrounds we each come from. That representation means a lot to us. We want Eyekons to see that beauty isn’t just one look or one standard. it’s global, it’s diverse and it’s tied to who you are. Celebrating those differences is just naturally part of who we are as KATSEYE.
On the Hair Look They’re Dying To Try Next
We all love experimenting with our hair. We usually change up our hair colors and styles when we change our concept. But I think one day what we are all interested in trying is letting all of our natural hair colors and textures shine through. I think [it'll be] sometime after we get over our hair dying, but I think that’ll def something we will all look forward to!
Matrix hair care products are now available for purchase at Boots.
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