Marine Serre's New "Ground Control" Campaign Reimagines Renaissance
Featuring painting-style imagery inspired by the Flemish primitives.
Marine Serre‘s Fall/Winter 2024 campaign takes inspiration from Renaissance-style imagery and works created by the “Flemish primitives” — a specific style of painting. Following on from the brand’s “Ground Control” collection showcase at Paris Fashion Week, the new campaign aims to re-introduce the FW24 collection through a twilight space, blurring the lines between reality and fiction.
New and emerging “tribes” are captured drenched in Marine Serre’s signature crescent moon print, adorned with silk-scarf flags of utopian nations. Spotlighting this season’s models through scenes of mystical ceremonies, family-style meals and shelter in abandoned vehicles, the FW24 story sees the brand’s community through a new lens.
Showcasing the collection’s airbrushed leather pieces, all-over moon logo on jersey and upcycled T-shirts, the campaign puts a spotlight on the regenerated fabrics, trompe-l’oeil python pattern and new floral jewelry prints.
Take a look at the new campaign above and head to Marine Serre’s website for a closer look at FW24.
In other news, Zendaya and On head to the Swiss Alps.
