Marine Serre Creates the Ultimate Third Space for FW24
Complete with a flower shop, coffee stall, record store and bar.
Marine Serre presented its seasonal womenswear collection at Paris Fashion Week, transporting guests to a unique “third space,” held at Ground Control in Paris. A former railway shed now transformed into a cultural hub, the show’s location also featured a new Effet de Serre flower shop, MARINE SERRE record store, Parisian Café de Serre, Bar de la Marine and a new Piserreia, each constructed specifically for the occasion.
This season’s cast featured a diverse array of models from varying social and cultural backgrounds, transcending age and experience, some of whom were cast through the brand’s social media. Tapping into the different cycles of the moon, the collection looks to femininity in all its forms, drawing inspiration from space. The accompanying soundtrack referenced Marine’s love of contemporary R&B and hip-hop as well as electronic and classical music, incorporating intimate messages left to loved ones from “Ground Control to Space,” with the collection’s name also nodding to the opening lyrics of David Bowie’s “Space Oddity.”
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Across 43 looks, the collection featured variations of Marine Serre’s signature All Over Moon print, resulting in transparent black, leather and fuschia iterations, layered across workwear styles, timeless tailoring and catsuits. Four couture looks completed the showcase, including a jewelry-print catsuit, sculptural gown, upcycled silk scarf dress and athletic-couture jersey dress.
Elsewhere, the collection saw Marine Serre team up with Danish audio brand AIAIAI, with models spotted wearing modified Wireless+ AIAIAI headphones, while the brand’s UNIT-4 speakers helped to soundtrack the show. Adding to the show’s sustainable credentials, the team-up with the audio brand incorporated the use of responsibly-sourced materials like vegan leather and recycled materials.
Check out the standout looks from the show above and while you’re here, take a look at Paloma Wool FW24.
