These Marc Jacobs "Essentials" Are All You'll Want for Christmas
The new campaign spotlights timeless classics like the Sack bag and the Tote.
Marc Jacobs just dropped its newest “Essentials” collection, bringing together the brand’s most timeless silhouettes. Celebrating the collection is a new campaign that tributes MJ’s connection to the Big Apple. Brought to life by a short two-minute film, the campaign spotlights four of Marc Jacobs’ classic bags including the Tote Bag, the Sack Bag, the Snapshot Bag and the Mini Bag.
Enlisting the help of some celebrity friends, the campaign also sees names like Adriana Lima, Lourdes Leon, Joan Smalls and Colin Jones — styled by Jermaine Daley. Celebrating the beloved bags as symbols of self-expression and individuality, the campaign also celebrates their timeless allure and seasonal appeal.
Take a look at the new campaign above, with further chapters of the “Essentials” story still to come.
The current range of MJ “Essentials” is available to purchase from the Marc Jacobs website and its boutiques, alongside select retailers.
In other news, Zendaya and On Running just dropped their latest campaign.
