Fashion

Marni Turns G-SHOCK's Classic Wristwatch Into a Canvas

The ultimate accessory.

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Marni Turns G-SHOCK's Classic Wristwatch Into a Canvas

The ultimate accessory.

Marni and G-SHOCK just announced a new collaboration, teaming up to reinvent the classic wristwatch as an artistic canvas. Dubbed the GMD-S5610MA-7ER, the new silhouette draws from G-SHOCK’s roster of signature silhouettes, injected with Marni’s playful, hand-drawn aesthetic touch.

The new watch sees Marni’s distinctive logo transformed into a graphic motif, repeated on the case, bezel and strap in shades of black, white and red. The graphic design extends onto the watch packaging, resulting in a hypnotic pattern that reimagines the typical design.

Shock-resistant and water-resistant for up to 200 meters, the new watch is crafted from bio-based resin and includes a battery with a lifespan of three years. Finished with a protective layer of mineral glass, the watch also boasts a multi-function alarm, fully automatic calendar, countdown timer with a flash alert and an hourly time signal, plus the “Super Illuminator LED” backlight for extra readability.

Check out the new Marni x G-SHOCK watch above, available exclusively via Marni’s website and boutiques on November 6.

In case you missed it, here’s a look at our favorite celebrity Halloween costumes of 2024 so far.

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