Here’s What Went Down at Amazon's Holiday Soirée in NYC
The exclusive event brought the online Holiday Shop offline for one night only.
‘Tis the season for glitz and glam courtesy of Amazon. As the holiday season is in full swing, Amazon Beauty is in the spirit of the season and it was felt all throughout the city of New York last week.
On Thursday, November 14, NYC’s beauty buffs and skincare savants alike were invited to experience Amazon’s fourth annual Holiday Soirée at Chelsea Market Passage. Buzzy beauty and skincare brands – from Estée Lauder and Urban Decay to Sol de Janeiro and Youth to the People – took over the major food hall’s event space and turned it into a makeup maven’s personal paradise.
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As attendees fluttered in, including the internet’s favorite influencers Monet McMichael, Clarke Peoples and Eni Popoola, Amazon set the scene for an unforgettable night with an Estée Lauder customization station – where guests personalized their Beautiful Magnolia perfume bottles with elegant engraving, a hot chocolate stand stocked with sweet treats and another personalization booth provided by Ouai where guests created custom luggage tags and sampled the brand’s lush-scented hair and body mist.
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In between banter-filled conversations centered on which products are hot and which products are not, our very own Hypebae Beauty Editor, Valeriya Chupinina, tested out the products, including Urban Decay’s All-Nighter Makeup Setting Spray and Youth to the People’s Superfood Skin Drip Smooth Glow Barrier Serum, cosigning the ones that belong inside your holiday stockings.
“I’m an oily girl, so I love Urban Decay’s All-Nighter setting spray to keep my face fresh all night” Valeriya explains. “For my winter moisturizing routine, Youth to the People’s Superfood Skin Drip Smooth Glow Barrier Serum gets the job done – I add this in this serum during the colder months to protect my skin barrier and give it all the hydrating ingredients it craves.”
Although Amazon’s Holiday Soirée only lasted for one night, with host Kelsea Ballerini bringing the energy and DJ Kyle Cooke supplying the soundscape, its online hub is the never-ending one-stop shop for the best in beauty and skincare – at the best prices – all season long. Customers can shop Amazon’s wide selection of beauty products by going to www.amazon.com/beauty and with Prime, your glam goodies will ship fast and free just in time to surprise your loved ones for the holidays.
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In the galleries above, see what went down during Amazon’s Holiday Soirée at Chelsea Market Passage.
