Erewhon Enters Its Sexual Wellness Era
The wellness retailer partners with renown sexual wellness brand, maude.
Los Angeles‘ wellness superstore, Erewhon, expands into sexual wellness.
According to maude, sexual wellness brand creative directed by Fifty Shades’ star Dakota Johnson, its best-selling products will now be available at the retailer. Now, as LA girlies make way to get their smoothie selfie, they can pick up condoms, too.
“Beginning this month,” the brand shared, “maude is officially available at all Erewhon locations across Los Angeles. As part of this partnership, rise, our vegan-friendly condoms, become the first barrier contraceptive to be sold at the wellness superstore.”
Alongside its rise condoms, Erewhon will also sell maude’s shine organic lubricant and female libido supplements for those seeking to enhance desire.
The foray into sexual wellness is a growing trend for many brands. In recent years, Christina Aguilera joined Playground, a retailer of luxury lube and Sporty & Rich filed for a new trademark to sell sex toys and more.
Stay tuned for more updates in Erewhon’s intimate aisle.
In other news, the world’s first digital condom just dropped.
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