CDLP's AI-Generated Holiday Campaign Is the Gift That Keeps on Giving
Celebrate the season in (unreal) style.
Swedish underwear label CDLP is opening its holiday shop just in time for Christmas, presenting a slew of timeless underwear, nightwear and loungewear styles. Perfect for gifting to loved ones or keeping for yourself, the new season offering includes merino-blend T-shirts, hipsters and over-the-knee socks along with classic Y-briefs, boxer briefs and bralettes in subtle hues of black, white and olive green.
To celebrate the gifting season, the brand’s new Holiday campaign depicts larger-than-life characters in opulent interiors like living rooms with indoor swimming pools. Generated by AI, the campaign is a collaboration with CDLP and Copylab — a creative AI studio that worked alongside the brand to bring its distinctive vision to life.
“It was an exciting project to try to create images that follow a very characteristic look which CDLP has developed over the years, and see if we could match it, and even evolve it. And we think we did it,” says Carl-Axel Wahlström, Creative Director at Copylab.
Take a look at the new CDLP Holiday campaign above and head to the brand’s website to shop its gifting collection.
In other news, Jeremy Allen White is back in CK and we’ve never been happier.
