Troye Sivan Hits a High Note as Smirnoff's "Chief Vibes Officer"
Part of the brand’s “Go OFF” movement.
Fresh off the “Sweat” tour, Troye Sivan is gearing up to hit the stage in Australia and New Zealand as part of his global solo tour, all while celebrating the success of his 2023 album, Something to Give Each Other. But that’s just the beginning — he’s also joining forces with Smirnoff, as the brand’s newly appointed “Chief Vibes Officer.”
Not familiar with the title “Chief Vibes Officer?” How about “Curator of Immaculate Vibes”? Smirnoff, ever so smooth, clarified in a press release: “Legally, we have to say that ‘Chief Vibes Officer’ is not a real title and is used solely for promotional purposes,” but let’s be honest — the vibe is clear and it’s Troye. Could anyone embody this role better?
This exciting partnership marks the beginning of a multi-year global collaboration, perfectly aligned with the drink brand’s “Go OFF” movement.
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“Go OFF” is, in the CVO’s own words, “is all about bringing people together and being ourselves and that’s something I’ve fully embraced in this part of my life.” To kick things off, Smirnoff will also sponsor Sivan’s upcoming Australia and New Zealand tour, elevating the experience and ensuring it’s one to remember.
For more Troye Sivan news, read about his creative director on soft launching a new furniture career.
