NewJeans Teams Up with Indomie to Spice Up the Noodle Game
Because who doesn’t love ramen or NewJeans?
We all have our go-to ramen brands, but one name always stands out — Indomie, a true global classic. It’s no surprise that Indomie has been crowned “The Most Chosen Noodle Brand in the World” and “The Top Halal Instant Noodle Brand,” according to Kantar’s “Brand Footprint” report.
Now, Indomie is taking things to the next level by teaming up with K-Pop sensation, NewJeans for it’s vibrant global campaign, “Oh My Good! It’s Indomie.” This dynamic partnership brings fresh energy and innovation to the brand, aiming to connect with a younger, Gen Z audience worldwide. By naming NewJeans as its global brand ambassador, the all-loved noodle brand is infusing its image with a fun, modern spirit that’s impossible to ignore.
“We are thrilled to be the first Southeast Asian brand to collaborate with them. NewJeans’ music and personality resonate not only with K-pop fans but also with a wider global audience, making them the perfect match for Indomie’s energetic and uplifting character,” said Axton Salim, director of Indomie’s manufacturer.
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For more NewJeans news, read about their Calvin Klein campaign debut.
