Country Girl Meets Scandi Girl in This GANNI and Barbour Collaboration
Think wax jackets, frills and plenty of leopard print.
Practical British design meets playful Scandi attitude in this new collaboration. Barbour and GANNI are linking up for the fourth time in a capsule that delivers plenty of patterns and prints to make sure your outerwear always has you feeling spirited. Forget about the gray outdoors here.
The collection includes wax jackets, quilted coats and accessories all reworked with bold new proportions that feature country-girl checks alongside signature GANNI patterns (yes, there is plenty of leopard print). To mark the next chapter in the collaboration, the capsule introduces a new peplum silhouette that nods to the shape of the GANNI x Barbour 2024 Re-Loved jacket. The design is translated across both the waxed cotton and quilted styles, adding that feminine structure and cinched waist to the utilitarian fabrics.
Another new innovation is the two-in-one jacket that can be worn both cropped and as a long silhouette with its removable lower panels. Easily switch between the two forms to match your mood or outfit, because owning one coat that transforms is much easier than owning two. This time around, the brands have also provided a rainwear option for that lighter touch, both breathable and durable, with that signature added GANNI frill trim. The leopard print also takes on a new shade in a darker olive for a moodier winter feel. To contrast this earthy palette, pops of red appear in tartan and solid blocks, elevating the grounded hues.
The campaign, lensed by Lukas Wassmann, captures friends in the Danish countryside in moments of connection, inspired by the Danish philosophy of friluftsliv, meaning life lived in the open air. GANNI and Barbour invite you to enjoy the outdoors and make those rainy winter months that much brighter.
The collection is now available on the GANNI and Barbour websites and in stores.
In other news, check out this Champion and Percival collaboration channeling retro ski vibes.
