Fashion

Kiko Kostadinov, Heaven by Marc Jacobs and ASICS Team Up on the Subway

With a campaign starring model Kiko Muzihara.

2,316 Hypes

Kiko Kostadinov, Heaven by Marc Jacobs and ASICS Team Up on the Subway

With a campaign starring model Kiko Muzihara.

Kiko Kostadinov, Heaven by Marc Jacobs and ASICS SportStyle just dropped the ultimate three-way collaboration, resulting in a rat-fuelled campaign starring model Kiko Muzihara. Teaming up to create a vibrant range of ready-to-wear and footwear pieces, the new collection builds on Kostadinov and Heaven’s previous joint ventures, this time featuring new screen-printed graphics, distinctive denim washes and statement knits.

Australian artist Spencer Lai lends his graphic works to the collection, alongside London-based illustrator Alice Bloomfield, resulting in striking hoodies, skirts and long-sleeved tops, each crafted from repurposed materials. Elsewhere, accessories feature glass beads and jackets arrive with asymmetrical zippers.

Alongside RTW, the collection sees ASICS revamp its GEL-LOKROSTM silhouette, fusing the cult-loved Mary Jane with its GEL-KIRILTM tooling, first teased in December last year. As a result, the shoe boasts a plush, quilted upper complete with an elastic fastening system which features metal-like straps. Landing in three colorways of “Vapor/Cosmos,” “Faded Denim/Pale Aqua” and “Graphite Grey/Gunmetal,” the new kicks round out the collaborative offering.

Take a closer look at the collection and campaign above, before the pieces launch on February 22 via Marc Jacobs and Kiko Kostadinov.

In case you missed it, here’s what went down at London Fashion Week this season.

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