Usher Strips Down for SKIMS' Newest Menswear Campaign
Coinciding with the launch of his upcoming album, ‘COMING HOME.’
Not too long after SKIMS made its menswear debut, founder Kim Kardashian is back with another stellar campaign, this time enlisting the help of award-winning artist and Superbowl Half-Timer Usher to star in the campaign.
Lensed by Donna Trope, the new images align with the upcoming release of Usher’s ninth studio album, COMING HOME. To celebrate, SKIMS will be releasing an exclusive limited-edition, digital download version of the album with an alternative cover and bonus track during the first week of its launch.
“When I was asked to partner with SKIMS Mens, I was so humbled,” the artist begins in a press release. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate on a campaign that supports both of our highly anticipated launches made total sense. Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS supporting the release of my new album, COMING HOME,” he continues.
Captured wearing the SKIMS Stretch collection, the artist showcases lightweight, ultra-soft pieces like the Stretch 5-inch Boxer and Cotton 5-inch Boxer in new hues of “Stone,” “Midnight Blue,” “Military” and “Oxblood.”
“With the way that I move, being this comfortable in what you wear is essential. SKIMS is about embracing who you are, inside and out, and feeling empowered to express yourself authentically,” adds Usher.
Take a look at the new campaign above and head to the SKIMS website on February 9 to access the new album.
In other news, here’s a look at the best-dressed celebs from the 2024 GRAMMYs.
