Prada FW24 Fuses the Past and the Present
“There is a romance with the past.”
Prada presented its Fall/Winter 2024 showcase at Milan Fashion Week this season, once again taking to its signature location of Deposito Fondazione Prada. Fusing the past and the present, the showcase began atop glass flooring, with natural elements in view.
“The Fall/Winter 2024 Prada collection by Miuccia Prada and Raf Simons embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories. There is a romance, with the past,” Prada says of the showcase.
Read on for Hypebae’s summary of Prada FW24 at MFW.
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Where: Once again set in Deposito Fondazione Prada, aka the House’s signature location, the showcase this season had the same floor as the men’s show but none of the cubicles or desks, resulting in a pared-back environment.
Who: Brand ambassadors like Emma Watson, Hunter Schafer and Letitia Wright were in attendance.
See: Micro sunnies and slanted eyewear completed the majority of the looks this season, with a deep color palette of Plum and Black, interspersed with pops of color and pastel kitten heels. Bold sweater sets were paired with dark charcoal skirts, while delicate bows graced plenty of skirts and dresses.
Touch: Furry conductor hats topped off each look, arriving in a variety of tactile fabrics and colors. Elsewhere, this season’s looks offered a distinctly 3D approach, adding bows, tassels and felt applique onto sheer dresses.
Hear: The soundtrack began with the phrase “Anyone who knows what love is,” which quickly transitioned into Italian techno. Amongst the crowd, the most talked about part was undoubtedly the Prada bags dangling off of leather armbands.
