Fashion

Aries SS24 Paps a Punch

Paparazzi-inspired campaigns are here to stay.

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Aries SS24 Paps a Punch

Paparazzi-inspired campaigns are here to stay.

Paparazzi pics are all the rage right now, with the off-duty aesthetic making its way into campaigns from Bottega Veneta and GCDS. The latest iteration comes courtesy of London-based label Aries — whose Spring/Summer 2024 lookbook takes getting papped to the next level.

The brand’s tongue-in-cheek aesthetic merges perfectly with the classic pap pics, showcasing its elevated designs which, this season, pay tribute to the iconic styling of The Sopranos. Hawaiian shirts serve as a portion of this season’s inspiration, paired with “soft-grunge” pieces like lace-trimmed vests, fluffy knitwear and oversized shirts.

Elsewhere, the collection fuses elements of Americana, Y2K style and techwear, resulting in distressed denim, relaxed jersey and mesh styles, paired with baggy silhouettes and a Matrix-inspired color palette of black and neon green. Finally, the signature “J’adoro Aries” slogan makes a triumphant return, appearing on accessories, denim and shirting.

Take a closer look at the new Aries SS24 collection above and head to the brand’s website to shop.

While you’re here, check out what went down at London Fashion Week this season.

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