Music

Eliza Rose Means Business

Gearing up for the release of her new intergalactic EP, ‘Business As Usual.’

1,705 Hypes

Eliza Rose Means Business

Gearing up for the release of her new intergalactic EP, ‘Business As Usual.’

No one stands on business like Eliza Rose does. The DJ, singer, songwriter and producer is a by-product of years spent in the underground music scene in London. A self-starter, Rose refuses to bend to norms and practices authenticity both on and off stage.

Last summer, she topped charts with her hyper-viral track, “B.O.T.A,” released from her own label, Rosebud Records. The artist founded the label because she wanted to sing across genres without restrictions and revive vinyl. Recently, she signed to Warner Bros. where she continues to mesh UKG and Soul with Afro-futuristic visuals.

Rose’s engaging and unexpected combination of styles along with her deep London roots, make her a homegrown favorite. Continue reading below for our interview with Eliza Rose. You can stream the four-track EP, Business As Usual on all major streaming platforms from April 24.
Eliza Rose, Hackney, London, Business As Usual, UKG, Soul, Afrofuturism
Your upcoming EP, Business As Usual reflects your East London roots. Can you tell us a bit more about the references?

My favorite genres, soul and UKG (U.K. Garage), have had a huge impact on my style as a musician, songwriter and producer. Business As Usual is a perfect mix of these two genres. UKG was part of my upbringing in London; everybody listened to UKG when I was growing up. When I worked at a local record shop, I was quite quickly able to discover the more underground sounds of UKG… so, not just the bangers like “Sweet Like Chocolate” that we all loved, but things like groove chronicles and getting deep into labels.

Then, when I was 15, discovering Amy Winehouse definitely set me on the path of uncovering more soul sirens. I fell in love with Billy Holiday, Ella Fitzgerald and many more.
Eliza Rose, Hackney, London, Business As Usual, UKG, Soul, Afrofuturism
Why is East London a creative inspiration to you?

East London has always been a creative hub. Although gentrification has caused some changes, I believe Hackney still has some amazing pockets of creativity. Despite the changes, there is a beautiful mix of cultures where different worlds come together.

In Business As Usual, you incorporate some extraterrestrial characters. Can you tell us a bit more about why and what that futuristic mix means to you?

I always like to incorporate an otherworldly nature into my visuals and overall creativity because raving as an experience is, in a sense, otherworldly. You’re kind of getting out of your mind, moving in a sonic space, tapping into a beat– it’s a unique energy!

By infusing an extraterrestrial planet vibe into my work, I can really let my imagination run wild. My creative director, Jeanie Crystal, did an amazing job of incorporating Afrofuturism and an Alien planet Eliza vibe into the video.
Eliza Rose, Hackney, London, Business As Usual, UKG, Soul, Afrofuturism

Before you dominated mainstream charts, you were big in the underground DJ scene. What was the journey of going from DJ to singer/songwriter?

It felt very natural. I started out as a singer many years ago and then I kind of fell out of love with it when I started DJing. I always had this feeling that I would come back to it when the time was right. It feels as if it’s a full circle moment to meld the two together. The more you do in music the more opportunities you create.

What would you say is your style sonically and how did you arrive to that?
My record label, Rosebud Records, really gave me the autonomy to release anything I wanted to. I didn’t see any label wanting to release a soul track and then a UKG remix of it, so I just did it myself!

The label was never about being an earner; it was about releasing dubplates. After the success of “B.O.T.A.,” that had to change slightly, but ultimately it was about me being able to put out soul, UKG and electronic dance music versions to allow me to explore those sonic sounds that I love.
Eliza Rose, Hackney, London, Business As Usual, UKG, Soul, Afrofuturism
What message would you want your music and artist persona to send?

Live your life and be you! Sing to soul and boogie to some garage!

What are your biggest dreams for 2024?

To ensure I maintain a healthy work-life balance. My passion is to create wicked underground dance music and I want to ensure that I always have the ability to pursue it. This year, I want to prioritize creating space for creativity.

Read Full Article
Text By
Share this article

What to Read Next

Barbara Kruger Returns to London With "Thinking of You. I Mean Me. I Mean You."
Art & Design

Barbara Kruger Returns to London With "Thinking of You. I Mean Me. I Mean You."

Presented at the Serpentine Gallery from February 1 to March 17.
1,980 Hypes

Lola Brooke Is Back to Business
Music

Lola Brooke Is Back to Business

In our latest installment of BAEwatch, we catch up with the rising rapper to celebrate the deluxe edition of her first full-length project.
2,119 Hypes

TALA's Dayflex Health Club Is Open for Business
Fashion

TALA's Dayflex Health Club Is Open for Business

Where quiet luxury and tenniscore collide.
1,915 Hypes


Martine Rose and Clarks Present "Coming Up Roses"
Fashion

Martine Rose and Clarks Present "Coming Up Roses"

The first official campaign from Rose as Clarks’ guest Creative Director.
18,583 Hypes

Amelia Gray Is Drenched in Denim for FRAME's New Campaign
Fashion

Amelia Gray Is Drenched in Denim for FRAME's New Campaign

The it-girl of the moment is on a roll.
9,274 Hypes


Serena Williams' Wyn Beauty Wants To Score a Spot in Your Makeup Routine
Beauty

Serena Williams' Wyn Beauty Wants To Score a Spot in Your Makeup Routine

Formulated and tested with deeper skin tones as the starting point.
953 Hypes

10+ Travel-Friendly Sex Products for On-The-Go Pleasure
Sex & Dating

10+ Travel-Friendly Sex Products for On-The-Go Pleasure

Toy recommendations: from vanilla sex to kink galore.
36,464 Hypes

Xander Zhou Serves Futuristic Formal Wear at Its FW24 “Sciremony”
Fashion

Xander Zhou Serves Futuristic Formal Wear at Its FW24 “Sciremony”

We speak to the creative director on human enhancing gadgets, uniform dressing and his observations “from the future.”
1,098 Hypes


The Best Break Up Advice, As Told by Experts
Sex & Dating

The Best Break Up Advice, As Told by Experts

From “feeling the feels” to rediscovering your sensuality, here’s what you deserve.
1,487 Hypes

Nadia Lee Cohen's 'Women' Gets a Bootleg Makeover
Art & Design

Nadia Lee Cohen's 'Women' Gets a Bootleg Makeover

Introducing the pirate edition.
9,893 Hypes

DUKE + DEXTER Invite You to Experience "La Belle Vie"
Footwear

DUKE + DEXTER Invite You to Experience "La Belle Vie"

The new unisex collection transports you to sunny St. Tropez.
2,329 Hypes

SHUSHU/TONG's New Collection Is Inspired By French Novel, 'Gigi'
Fashion

SHUSHU/TONG's New Collection Is Inspired By French Novel, 'Gigi'

Presented at Shanghai Fashion Week.
1,581 Hypes

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.