Eileen Gu Is Global Makeup Ambassador of Armani Beauty
The Olympian is highlighting the brand’s makeup essentials.
Eileen Gu is stepping into a new role as Armani Beauty‘s latest global makeup ambassador, where she’s spotlighting the brand’s Lip Maestro and Dolci Blush. Between an Olympic record and a Stanford degree, Gu brings the kind of quiet, self-assured confidence that aligns closely with the brand’s signature understated beauty aesthetic.
“Partnering with Armani beauty is such a natural, instinctive next step for me,” Gu says in a press release. “I’ve always been drawn to how Armani celebrates authentic, effortless beauty and empowers women to embrace their inner strength. The makeup doesn’t just enhance your features but gives you a magnetic and unstoppable confidence to conquer any stage, whether it’s on the snow or under the spotlight.”
The athlete joins a roster of Armani faces that span film, fashion and music, including Cate Blanchett, Sydney Sweeney and Vittoria Ceretti, further expanding the brand’s presence across sport and culture. Her campaigns for Lip Maestro and the new Dolci Blush officially mark her debut as global makeup ambassador, a natural pairing for a brand that’s spent decades emphasizing timeless, natural beauty.
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