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Saucony Spotlights Three Outstanding Women for Latest SS24 Campaign

“Own Your Narrative” explores how they’re breaking boundaries and carving their own lane.

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Saucony Spotlights Three Outstanding Women for Latest SS24 Campaign

“Own Your Narrative” explores how they’re breaking boundaries and carving their own lane.

Saucony spotlights three inspiring women within the lifestyle realm for its latest Spring/Summer 2024 campaign titled “Own Your Narrative.”

Channeling its core principles of empowering individuals and championing self-expression to create a positive impact, the ongoing initiative was launched to amplify this message by first starting within its community – celebrating its most inspiring creatives and providing a platform for women to embrace empowerment.

Sporting the brand’s Ride Millennium sneaker as well as the latest colorway of the Jazz NXT silhouette, the stars of this season’s campaign include Haiti-born, France-based multifaceted creative Dahana De Caro whose talent covers a range of disciplines from painting to fashion; Caroline Dowsett, an illustrator and muralist with artworks seen across her hometown of Manchester, UK; and London-based embroidery artist Nicole Chui who incorporates her bold aesthetic and unique patterns onto mediums like garments and larger-than-life canvases.

The episodic visuals explore the journeys of the three women who have broken boundaries, carved their own lanes within their respective industries, and boldly express themselves without reservation. Whether it’s De Caro’s formative years with her adoptive family embracing art to express her identity, Dowsett overcoming illness in the middle of her career or Chui championing representation through BAESIANZ FC — each creative has their own story to tell.

Check out the full Saucony “Own Your Narrative” campaign now. For more information, visit the brand’s website.

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