Willy Chavarria Unveiled a Spicy New Campaign for SS26
Reimagining the atmosphere of a traditional Latin family home.
Willy Chavarria gets hot for Spring/Summer 2026 with its latest campaign, titled “Spicy Pastels.” Full of character and clashing colors, this is power dressing on a whole new level.
The campaign showcases a shift in the house’s language, where color is used as rebellion and tailoring is exact. An expanded accessories offering also marks an era of growth for the label. The campaign’s title is drawn from the collection’s palette and Chavarria’s sense of drama, with the “spice” referring to the inherent Latino identity.
Shot by Diego Bendezu, the images reimagine the atmosphere of a traditional Latin family home through Chavarria’s lens. There’s a level of sensuality to the characters, creating a subtle tension within the space, while loud background prints echo a high-energy atmosphere. The narrative draws from Latin soap operas filled with heightened emotions and reflecting the brand’s culture and heritage.
Chavarria shared, “It’s about redefining luxury through honesty, embracing softness and strength at the same time. For me, luxury isn’t about status; it’s about intention, craftsmanship and the courage to express who you are without compromise.” Check out the red hot campaign above and head to the brand’s website to shop the collection.
In other news, check out Jimmy Choo’s bridal campaign starring Gabriette.
