NewJeans Taps Streetwear Icon Hiroshi Fujiwara for New Apparel Collection
Teased in the visuals for the latest single, “Supernatural.”
K-pop girl group NewJeans just dropped the visuals for their upcoming single “Supernatural,” shot in Japan. Along with offering fans a look inside the forthcoming release, the visuals also act as a teaser for the group’s new apparel collection, designed in collaboration with Japanese streetwear icon: Hiroshi Fujiwara.
The images see each member of the group sporting items from the collection, featuring oversized T-shirts, baggy jeans, bucket hats and caps. The oversized tee appears to be the star of the show, featuring co-branded graphics and lettering.
The team-up with Fujiwara comes as no surprise for most NewJeans fans, as the group is known for collaborating with iconic artists and designers. In fact, they collaborated with the streetwear icon back in January — where he captured Hanni for the cover of W Korea. The group also joined forces with Takashi Murakami recently, which saw the distinctive artist lend his unique style to the “Right Now” music video.
Take an early look at the collaboration above, before the single drops on June 21.
While you’re here, see GCDS celebrate 50 years of Hello Kitty in Milan.
