Fashion

Peachy Den Has Your Summer Wardrobe Covered, Seriously

The new campaign is filled with a slew of fan favorites — including *that* sellout Cindy set.

1,775

Peachy Den Has Your Summer Wardrobe Covered, Seriously

The new campaign is filled with a slew of fan favorites — including *that* sellout Cindy set.

Peachy Den takes us to the sun-soaked streets of Margate for its Spring/Summer 2024 collection, tapping British model Stella Jones for a seaside adventure. Transporting us through a quintessentially English beach town, the campaign showcases Peachy’s seersucker co-ords, cotton separates and summer dresses, taking inspiration from sporty vintage styling.

The standout pieces from the collection undoubtedly include the Cindy capsule, which started as a simple bikini set and eventually became one of Peachy’s most sell-out styles — transitioning into tops, shorts, capris and a new dress silhouette. “We loved the fabric so much that we saw its potential for use in ready-to-wear products. The Cindy set and new expansion styles are all swimmable; providing a whole new range of styles to mix and match from the city to the beach,” said founder Isabella Weatherby.

“For me, the Peachy SS24 campaign really needed to communicate two things: the effortlessly cool style of the Peachy woman, and the quiet beauty of simple Summer moments. I envisioned the Agnes Martin-inspired hues against the muted, nostalgic ice cream colours of the British seaside. Margate felt like the perfect place to explore this vision and proved the ideal backdrop for Stella Jones to embody the ‘Brit girl cool’ that Peachy Den pioneers,” adds Art Director, Willa Burton.

Take a look at the new campaign above and head to Peachy Den’s website to shop the latest drop.

In case you missed it, here’s why butter yellow is set to be the color of the summer.

Read Full Article
Text By
Share this article

What to Read Next

Peachy Den's Spring Collection Celebrates Visionaries
Fashion

Peachy Den's Spring Collection Celebrates Visionaries

Paying tribute to Amelia Earhart, Elsa Schiaparelli and Gabrielle Chanel.

French Label Hélas Launches Summer 2024 Campaign
Fashion

French Label Hélas Launches Summer 2024 Campaign

Inspired by the digital revolution of the ’80s.

Damson Madder SS24 Confirms One of This Summer's Biggest Trends
Fashion

Damson Madder SS24 Confirms One of This Summer's Biggest Trends

Leopard print is officially back.


Kendall Jenner Flaunts Her Summer Picks in FWRD's SS24 Campaign
Fashion

Kendall Jenner Flaunts Her Summer Picks in FWRD's SS24 Campaign

Featuring ERL, Saint Laurent and Bottega Veneta.

These CSM Students Are Set to Be Fashion's Next Big Thing
Fashion

These CSM Students Are Set to Be Fashion's Next Big Thing

The class of 2024 presented its BA collection in London this week, here’s who to look out for.

Everything We Know About JLo and Ben Affleck’s Alleged Split
Sex & Dating

Everything We Know About JLo and Ben Affleck’s Alleged Split

Suddenly the number of Ben Affleck smoking memes make sense.

TikTok’s "Couples Dictionary" Trend Is the Cutest Thing Ever
Sex & Dating

TikTok’s "Couples Dictionary" Trend Is the Cutest Thing Ever

How an inside joke is helping couples build intimacy.

Vans Taps Proenza Schouler for Puff-Perfect Slip-Ons
Footwear

Vans Taps Proenza Schouler for Puff-Perfect Slip-Ons

In three chic colorways.


Does The Shade of Your Setting Powder Really Matter?
Beauty

Does The Shade of Your Setting Powder Really Matter?

Patrick Starrr’s One/Size thinks so.

Let's Get Real About Taking "Everything Showers"
Beauty

Let's Get Real About Taking "Everything Showers"

Self-care for the body and mind.


5 Tips for Finding the Perfect, Genderless Sex Toy
Sex & Dating

5 Tips for Finding the Perfect, Genderless Sex Toy

You’re welcome.

The Do's and Don'ts of Kegel Exercises
Sex & Dating

The Do's and Don'ts of Kegel Exercises

Everything you need to know.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.