Fashion

Butter Yellow Is Set To Be the Color of the Summer, Here's Why

From Jacquemus to LOEWE, the seasonal hue is luxury-approved.

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Butter Yellow Is Set To Be the Color of the Summer, Here's Why

From Jacquemus to LOEWE, the seasonal hue is luxury-approved.

Every season, there are those few colors that pop up again and again, on fashion week runways, on all the Instagram it-girls and inevitably: our sponsored ads. During the Fall/Winter 2023 season, it was shades like peach fuzz and bright red that dominated our feeds and for Spring/Summer 2024 — there’s a new hue in town.

Butter yellow is the latest color set to steal the limelight, evidenced by fashion week collections from Jacquemus, Bottega Veneta, LOEWE and Paloma Wool — to name a few. So far, it’s arrived in full monochromatic looks mixed and matched with different shades of beige, off-white and lemon, plus worn as a pop of color through accessories and footwear.

Speaking about the shift towards the subtle hue, Depop explains: “After red’s domination as the color of the moment, we see softer colors returning as we settle into the summer, with yellow being the perfect shade for holidays, summer events and festivals. Still bright enough to draw attention, yet soft enough to be wearable, butter yellow evokes a cheerfulness and a carefree attitude that goes hand in hand with the summer season.”

Alongside the aforementioned showcases, Depop cites designers like Collina Strada, Philip Lim and Zimmerman as contributors to the trend, plus celebs like Sabrina Carpenter, Aubrey Plaza and FKA twigs.

Scroll down for some of the biggest butter-yellow moments in fashion so far, and stay tuned for more as they come.

Jacquemus “LE SCULPTURES”

butter yellow colour fashion runway show jacquemus bottega paloma wool leather gigi hadid

Jacquemus featured the subtle yellow hue in a range of ways during its “LE SCULPTURES” showcase, which offered a range of monochromatic beige, yellow and white looks. Hits of yellow arrived courtesy of supple accessories, featuring on bags, ballet flats and heeled pumps.

Bottega Veneta SS24

butter yellow colour fashion runway show jacquemus bottega paloma wool leather gigi hadid

Similarly, Bottega Veneta presented a butter yellow dress during its SS24 runway show, alongside more subtle takes on the trendy hue which appeared in patterned jumpers, frilly details and as an iteration of its signature intrecciato weave bag.

LOEWE SS24

butter yellow colour fashion runway show jacquemus bottega paloma wool leather gigi hadid

LOEWE’s pin dress has already been worn several times by celebrity fans, confirming the popularity of the silky yellow tone that appeared in the brand’s SS24 runway show. Alongside the dress, Anderson presented a range of classic shirts and knits in the same supple hue.

Paloma Wool SS24

butter yellow colour fashion runway show jacquemus bottega paloma wool leather gigi hadid

Finally, Barcelona-based label Paloma Wool presented multiple takes on the color for its SS24 show — arriving as co-ordinating jacket and skirt sets, cargo pants and a slouchy bag silhouette.

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