Peachy Den Enters Its Girl Band Era
Tapping J-pop group f5ve for its latest campaign.
Peachy Den just dropped a campaign that feels like an early 2000s MTV music video. Playful and powerfully feminine, who better to cast than the J-pop group Tokyo f5ve? Band members Kaede, Sayaka, Miyuu, Ruri and Rui embody the Spring 2026 collection in all its retro glory.
For the campaign, f5ve performs its hit “I Choose You” dancing to original Peachy choreography and proving that the collection is ideal to hit the dance floor in. Inspired by the cult movie Almost Famous, the collection goes on tour, backstage and on stage, celebrating music lovers and self-expression beyond the spotlight.
Expect eclectic thrift-store glamor combined with denim, chrome and ringer tees in a seventies-inspired capsule. The collection sees the introduction of the Penny Flight Jacket, taken from air force silhouettes, alongside the Mercy Sweat Set, which sees sweatshirting fabrics added with denim panels in another nod to the ’70s.
Check out the campaign stills above and head to the Peachy Den website to shop the latest looks.
In other news, GANNI created a full Scandi dreamscape for its SS26 campaign.
