Pepsi and Pompeii Celebrate the Beautiful Game
Teaming up to release a football-inspired capsule collection.
The rise of Spanish streetwear brands is something we explored not too long ago on Hypebae, and it appears that their appeal isn’t slowing down any time soon. Pepsi just teamed up with the Spanish-based label Pompeii, collaborating on a football-inspired capsule that celebrates our love for the beautiful game.
Dubbed “La Pretemporada,” the collection is inspired by the concept of pre-season summer at a professional football club. Featuring seven unisex pieces, it includes T-shirts, football jerseys, a windbreaker and a cap, fusing Pompeii’s signature streetwear aesthetic with Pepsi’s distinctive brand identity.
Each piece features the new Pepsi logo — changed for the first time in 14 years — utilizing the same blue, red and white color scheme, this time with a core focus on the bright electric blue hue.
“When our conversations with Pepsi first began, we really believed the rebranding was a perfect opportunity to link the strong football culture of Pompeii with our first memories of the Pepsi brand, which are also strongly related to football,” explains Pompeii Co-Founder and Creative Director, Cosme Bergareche.
“We’re ’90s kids, and in the early 2000s Pepsi was doing the wittiest commercials in what for us was the golden era of communication. The idea of La Pretemporada was to decontextualize the idea of the professional footballer and to generate situations that really resonated with that golden era, without losing the contemporaneity of both brands. I feel like we’ve done a good job in that sense.”
“This year, the link between football and fashion has grown even stronger, so we were thrilled to collaborate with Pompeii on a football-inspired capsule collection,” adds Luke Gillman, Director of Design, Europe at Pepsi, Together, we share the same strong football ties and love for the beautiful game. ‘La Pretemporada’ taps into the pure untainted version of the game where creativity and joy reign supreme. Here football is not just a sport; it’s a form of art where passion, flair, and a ‘thirst for more’ bring people together to enjoy the spirit of football.”
Take a look at the campaign above and head to Pompeii’s website from July 23 to purchase the collection.
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