Spanish Streetwear Brands Are Having a Moment, Here's Who You Need to Know About
From NUDE PROJECT to Scuffers.
There’s something about Spanish streetwear brands that just hits different. Their playful visual style, unique photography and innovative approach to design are the reason that more and more of these labels are cropping up on our Instagram and TikTok feeds at the moment, delicately infiltrating the global streetwear market. One of the first was NUDE PROJECT, known for its regular collaborations with Playboy, along with EME Studios (the brand responsible for that signature ribbed knit sweater — you know the one.)
In the last few years, there’s been an influx of new labels entering the streetwear world, each known for their own signature products and viral pieces, tongue-in-cheek campaigns, and unisex offerings. The majority of these labels are based in vibrant cities like Barcelona and Madrid, with their growing footprint taking them all across the globe.
Scroll down to learn more about the coolest names in Spanish streetwear right now.
SSSTUFFF
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SSSTUFFF is one of the more experimental labels in Spain, with its two physical stores offering a pretty special immersive experience. With locations in both Madrid and Barcelona, the innovative brand reinvents the mundane aspects of life through nostalgic designs (like scratch ‘n’ sniff tees) and subversions of reality.
Late Checkout
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Late Checkout is another Madrid-based label, founded in 2019 by Antón Álvarez and Alex Turrión. Drawing inspiration from a lifestyle of travel, an ever-changing hotel aesthetic is central to the brand’s visual identity. Though it primarily offering menswear silhouettes, the brand is technically unisex, offering a range of knitwear, sweats, trousers and tees.
Pompeii Brand
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Pompeii was founded in 2014 by two friends who started out selling shoes out of a van, embracing a nomadic lifestyle whilst still having a passion for fashion. In the last decade, the brand has become one of the most popular streetwear labels in Spain, recently teaming up with Pepsi for a football-inspired capsule collection.
Homies Marbella
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Founded in 2014 by two friends, Itziar Fuentes and JM Fernández, Homies Marbella takes inspiration from a fusion of ’90s American hip-hop and Mediterranean style. Offering a collection of graphic tees, silky printed shirts and accessories, the brand just opened its first flagship in London, following its initial location in Puerto Banús, Marbella.
NUDE PROJECT
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Premium streetwear label NUDE PROJECT started as a passion project by two friends in Madrid and has since gone on to gain global recognition. Alongside its distinctive, tongue-in-cheek designs — worn by celeb fans like Karol G and Rauw Alejandro — the brand also teamed up with Playboy for a capsule collection back in 2023.
Scuffers
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Madrid-based label Scuffers began as a menswear label which has since been widely adopted by its female community. Known for its sport tech pants, printed tees and jewelry, the brand just opened a “secret” showroom in West Hollywood, Los Angeles.
EME Studios
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Similarly, EME STUDIOS is another Madrid-based label founded by a group of five friends. Known for its signature ribbed knitwear, rugby-style tops and track jackets, the unisex brand began in 2019 and has since garnered a cult following amongst the fashion crowd on social media.
Cold Culture
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Founded in 2021 in Madrid, Cold Culture draws its inspiration from the cities around it, with the concept of “thinking worldwide” at the heart of everything it does. Offering a range of unisex pieces like graphic hoodies, carpenter pants and accessories, the brand has cultivated an impressive following over the years.
Grimey Wear
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Grimey Wear is the ultimate definition of a streetwear brand. Known for its graphic tees, sweats and track sets, it boasts a grittier aesthetic than its peers. Born 15 years ago, it’s one of the more established labels, with several stores across Spain.
Pepa Salazar
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A slightly more femme take on the typical streetwear label, Pepa Salazar is most definitely for the girlies. Known for its re-worked aesthetic, the brand offers a range of feminine silhouettes merged with more traditionally masculine details, offering playful accessories, sheer dresses and unique tailoring.
