UGG Drops Global Campaign Starring Alex Consani and HANNI
“Feels Like Ugg.”
You’ve all seen the UGG Tasman slippers. But you haven’t seen the latest collection, “Feels Like UGG,” which includes the “Classic Twin Seam New Heights.”
Shot in Seoul by cinematographer and photographer Samuel Bradley, the campaign emphasizes inclusivity and individualism, values that have always been central to the UGG brand. The campaign brings together a diverse group of creatives who honor themselves and each other. The cast features model Alex Consani, NewJeans star HANNI, actor Young Manzino, musician Leah Dou, photographer Phil Oh, model Precious Lee and illustrator and graphic designer Karabo Poppy.
“‘Feels Like UGG’ is a celebration of how we are more than iconic products and experiences. We are a brand that makes you feel good inside and out,” says UGG President, Anne Spangenberg in a press release. “That feeling is unique and welcomes you to be comfortable in your self-expression, building connection and community where you can be your most authentic self. At UGG, we celebrate this connection and community, so self-expression is comfortable for all.”
The “Feels Like UGG” collection will include new variations of the UGG, in addition to apparel. Some of which are: the “New Heights Cozy Clog,” a clog take on its slipper, the “New Heights Xtra Platform,” a tall platform boot and the “Pumped Slide,” a fully covered, un-heeled clog. Each shoe is similar yet distinct — just like each of us.
This collection is available for purchase on UGG’s website and select retail stores worldwide.
Click the gallery to see more of the campaign.
In other UGG news, read our chat with Collina Strada founder Hillary Taymour, on why her UGG collaboration is her best yet.
