SKIMS Just Confirmed That "Brat Summer" Is Here to Stay
Featuring the iconic Charli XCX in its latest campaign.
Global icon and creator of “Brat Summer” Charli XCX is the latest name to join SKIMS‘ ever-impressive roster of celebrity collaborators. Teaming up with Charli to showcase the brand’s new Cotton Rib and Cotton Fleece styles, SKIMS is once again at the forefront of the talent train — continuing to partner with the biggest names at the best times.
Lensed by the equally iconic Petra Collins, the campaign sees Charli looking ethereal in comfy crop tops, pants and bralettes in neutral hues of white, black and grey.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat, ” said Charli XCX in a statement. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
Adding to that sentiment is founder Kim Kardashian, who said “Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond. This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”
Check out Charli in the new campaign above and head to the SKIMS website from August 21 to purchase from the Cotton collections.
While you’re here, check out our favorite models to follow before fashion month.
