Hailey Bieber Stars in Miu Miu's FW26 Campaign
Alongside Xiao Wen Ju and captured by Zoe Ghertner.
Miu Miu unveiled its Fall/Winter 2026 campaign, starring It-girls of the moment Hailey Bieber and Xiao Wen Ju in a dreamlike exploration of femininity and power.
Captured by photographer Zoe Ghertner, the images place the two models against a suspended, nocturnal landscape filled with flickering industrial lights, abstract textures and cool shades of blue. The campaign creates a world where reality meets daydream, transforming an everyday landscape into a cinematic backdrop.
At the heart of the visuals is a concept of femininity defined by contrast, balancing vulnerability and control. Washed fabrics, cashmere, leather, linen and tweed, alongside embroidered tulle and lingerie-inspired details further expand on this contrast.
Outerwear takes on a vintage-inspired glam, with oversized shearling jackets, opera coats and trapper hats adding a sense of streetstyle drama. Accessories complete the collection’s confident attitude, including the Vivant, Rendez-Vous and Arcadie bags, alongside the return of the early 2000s Bubble shoe. OG fans of the brand will be extra excited about this one.
Through movement, stillness and styling, FW26 presents dressing as an act of intention and is an ode to the powerful woman.
Check out the imagery above and head to the brand’s website for more.
In other news, Mugler’s first handbag campaign stars a female bodybuilder.
