Wiederhoeft’s Theatrical SS25 Showcase Is for the Drama Kid Turned Bride
Split into three acts, this runway wasn’t a show, it was a spectacle.
If you don’t already know, the mastermind behind the label Wiederhoeft never intended to get into fashion. Jackson Wiederhoeft has always been a huge drama kid and it shows in every corner of their universe — for one, all of their shows are almost always divided into three acts and the brand is known for being the drama kid in the fashion industry.
Every one of Wiederhoeft’s runway shows have always been highly anticipated. From the pieces to the set design and soundtrack, the whole show in general has always been incredibly theatrical. The brand has always kept us on our toes and given us a show and we mean that with a big emphasis on ‘show.’
This Spring/Summer 2025 collection was no different. The collection, “Manifesto,” celebrated the five year anniversary of the brand and aimed to make a statement about its identity. Why was it completely full of bridal looks you ask? The brand honed in on what has been its most successful venture, creatively designed and upmost insane bridal dresses — you might even recognise the micro mini wedding gown worn by none other than Julia Fox at last year’s New York Fashion Week Spring/Summer 2024 show.
Scroll below to read our full review of “Manifesto.”
WHERE: A pitch black carpeted room with nothing but a misty spotlight down the runway — on brand for Weiderhoft.
SEE: The show was split into three different acts. The first act, named “Alarm” was the opening performance with 5-7 ready-to-wear looks filled with corsetry, dresses, a bodysuit and even relaxed jogger-style pants. The second act, named “Runway” featured 20-25 looks of evening, bridal and some other ready-to-wear outfits. One of our faves from this act was the “Ophelia,” a blend of regal, renaissance-inspired elegance and modern couture. The gown, in a soft blush satin, featured a structured corset bodice with vertical stitching, drawing attention to the waist. A delicate ribbon laces the center, topped by a charming rosette at the chest. The off-the-shoulder neckline is complemented by sheer, ruched opera-length gloves that enhance the romantic feel. The model’s poised posture and minimalist styling — a bold choker necklace and sleek, pointed nude heels allow the gown to command the spotlight, enhancing the refined beauty of this masterpiece.
The third and final act named, “A Flock of Brides” featured the last 20-30 looks and was the closing finale that stunned everyone in the room. Quite literally an ethereal flock of brides eerily walked out of the entrance shone by a white light behind them, showing only the silhouette of their heads and dresses. What made this moment even more impactful was the remarkable display of inclusivity. All 26 models, from sizes 0 to 30, wore the exact same bridal look — a bold and beautiful statement of body positivity. The unity of the identical gowns on such a diverse range of body types highlighted the brand’s commitment to inclusivity, emphasizing that beauty and elegance transcend size. The models moved in a slow, eerie procession, evoking a surreal sense of grace and collective empowerment as they glided down the runway, embodying the strength and diversity of modern brides.
HEAR: A soundtrack of…birdsong. Why you ask? Well, the show was actually heavilyinspired by the Hawaiian Kauai Oo, an extinct bird whose final recording captured a lone male’s desperate call with no response from females. This sorrowful sound is one of the few traces of the Kauai Oo, a bird so rare that without it, little evidence of its existence would remain. Jackson Weiderhoft found deep inspiration in this story, as storytelling forms the core of his design philosophy.
TOUCH: Smooth and silky satins, lace, sequins, tulle and everything beautiful.
TASTE: Your average white wedding dresses are out and grunge alternative takes on bridal wear is in.
In other NYFW runway news, read about Tommy Hilfiger’s SS25 show.
