Fashion

BLACKPINK's Jisoo Stars in Dior's New "Lady Dior" Campaign

The House’s fashion and beauty ambassador is back.

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BLACKPINK's Jisoo Stars in Dior's New "Lady Dior" Campaign

The House’s fashion and beauty ambassador is back.

BLACKPINK member Jisoo was first announced as a Dior ambassador for fashion and beauty a few years ago and now, she’s the star of the House’s new “Lady Dior” campaign. Lensed by Bibi Borthwick, the black-and-white campaign aims to evoke a sense of “feminine modernity” and capture Jisoo’s magnetic essence.

Appearing in a series of portraits, the South Korean singer and actor balances power, delicacy and sensitivity, showcasing different versions of the now-iconic Lady Dior bag. Crafted with sumptuous leather and the carnage motif, the bag is sculpted with architectural lines and subtly curved handles.

The bag’s distinctive silhouette is elevated by the classic “DIOR” charms, in tribute to the founding couturier’s talismans and enables it the perfect accessory for self-expression and timeless chic.

Take a look at Jisoo in the new Dior campaign above and head to Dior’s website and store boutiques to shop the Lady Dior.

While you’re here, check out the latest from this season at New York Fashion Week.

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