PUMA and Madhappy Drop Their First-Ever Collaboration
Fronted by London It-girl Lila Moss.
Clothing that evokes a sense of optimism and community? Sign us up. As we head into the colder, darker months of the year, all we want to do is wrap up and feel some sense of comfort. PUMA and Madhappy are linking up for the first time to provide just this.
LA-based brand Madhappy is bringing its contemporary lifestyle approach to PUMA’s athletic codes, giving us a 19-piece collection. At the heart of the clothing offering is the T7-Tracksuit, a PUMA classic reimagined with Madhappy’s design language and featuring custom embroidery. The oversized silhouettes offer a streetwear feel that prioritizes comfort and ease, making them perfect for all those low-maintenance days. The apparel is rounded out by a selection of T-shirts and the cozy Terry Hoodie that we can’t wait to live in this winter.
For the footwear, the collab is anchored by PUMA’s signature Speedcat Plus reimagined through Madhappy’s lens. Soft suede and supple leather create a refined silhouette that can be paired with anything from trackies to slacks and midi skirts. Subtle logos and stitch detailing lead the refined and minimalist energy of the collection, and it’s got us wondering how something so casual can look so elevated.
Fronting the campaign is none other than London It-girl Lila Moss. Directed by Mitch Ryan, the playfulness and optimistic outlook that define both PUMA and Madhappy are felt through the soft visuals, and we can’t wait to get cozy in this.
The collection is now available via the Madhappy website and will be shoppable on October 30 via the PUMA website.
In other news, check out this FENTY x PUMA collection adding Rihanna’s edge to soccer.
