Lululemon Is Bringing Sleek Athleisure to the NFL
Superbowl fit secured.
Lululemon is teaming up with the NFL for the first time ever, bringing its signature silhouettes and comfort to one of the biggest leagues in the world. With a debut collection that spans all 32 teams and the brand’s most loved styles, football has officially gotten the lulu treatment. This collaboration might seem a little strange on paper, but the NFL has been in its fashion bag recently, and a new partnership with one of the biggest brands in the athletic clothing industry is a major flex.
The collection is full of everyday basics, spin class staples and pilates essentials, stamped with different NFL franchise logos so you can always rep your favorite team. Half-zip hoodies and sweatshirts make up a large portion of the drop, but Lululemon’s signature “Define” jacket is the real frontrunner in this collab. Arriving in its form-fitting silhouette, the team logos sit subtly on the sleeve, with matching leggings completing the classic look.
Fashion and football haven’t historically mixed. Outside of the Dallas Cowboys Cheerleaders’ iconic uniforms and a few stylish players here and there; the sport has always saved the drama for the end zone. Recently, that’s all changed. The NFL hired its first-ever fashion editor Kyle Smith in 2024, ushering in a new sartorial era for the American institution. The NFL gave full licensing rights to Kristin Juszczyk for her Off Season brand earlier this year, and after the overwhelming success of the label’s launch, Lululemon is the latest fashion brand to get the green light.
The Lululemon x NFL collection is available to purchase exclusively from the NFL online store and Fanatics.
In other Lululemon news, the brand’s latest collab with Saul Nash gives technical clothing a big, fashion upgrade.
